MANAGEMENT OF INTELLECTUAL PROPERTY AND INTELLECTUAL CAPACITY ASSESSMENT PROCESSES OF INDUSTRIAL ENTERPRISES

Abstract

For effective management of the intellectual potential of an enterprise, it is important to carry out its adequate assessment. The process of assessingthe intellectual potential of an industrial enterprise is an integral part of the process of managing its intellectual potential and requires the developmentof appropriate organizational and methodological support. The purpose of the article is to study the theoretical foundations of the process of managingthe assessment of the intellectual potential and intellectual property of industrial enterprises and substantiate an approach that will ensure the mosteffective implementation of this process. To determine the prerequisites for the implementation of the process of assessing the intellectual potential,its structure is characterized. Based on this, the selection of sub-processes in the process of assessing the intellectual potential of an industrialenterprise is substantiated. These sub-processes include the following: assessment of the intellectual capital of the enterprise; assessment of theefficiency of using the intellectual capital of the enterprise; assessment of development opportunities. It is determined that the process of assessingintellectual potential should take into account the features and specifics of the components of the assessment object. The main approaches to assessingthe intellectual potential of an industrial enterprise and, in particular, its components - intellectual capital and intellectual property - are analyzed. Forintellectual property, depending on the purpose of the valuation, direct monetary valuation methods can be applied within the cost, income and marketapproaches. It is concluded that the most appropriate in assessing the intellectual potential of an enterprise are SC-methods, which involve thecalculation of key indicators characterizing the achievement of the strategic goals of the enterprise. The result of assessing the intellectual potentialusing these methods is the scaling of factors that are decisive for the profitability of an enterprise in the long run. Their use will make it possible toassess both the current state and the effectiveness of the implementation of the intellectual potential of the enterprise, and the possibilities for itsfuture development.