Management of innovation processes in the business environment in the context of digitalization of the economy

Abstract

The process of digitalization is characterized by transformation, the introduction of digital technologies to optimize and automate business processes, improve communication with consumers and increase the efficiency of business activities. Today, the introduction of innovations that ensure business digitalization is a catalyst for economic growth and long-term competitive advantage. The rapid and profound effects of the transition to digitalization will only be possible when digitalization becomes the basis of the life of our society, business, and government agencies. In addition, Ukraine's digital development is about creating market incentives, motivations, demand, and shaping the needs for the use of digital technologies, products, and services among Ukrainian industries, spheres of life, business, and society for their efficiency, competitiveness, and national development. There is a need to organize the company's activities taking into account the peculiarities of the transition to new principles of the digital economy, forecasting possible related problems, as well as developing solutions and proposals to minimize the negative consequences and enhance the main result of the company's activities. A system of effective management of available resources and business processes of an enterprise based on innovative technologies and methods of business process optimization, which are becoming an important management tool through continuous process improvement and optimization, can provide significant competitive advantages. Thus, it is advisable to analyze the system of managing innovation processes in the business environment in the context of the digitalization of the economy. The purpose of the study was to study the features of innovative process management in the business environment in the conditions of digitalization of the economy. The results of the study show that a favorable innovation environment should be formed proportionally. The disproportion of the innovation environment towards content, technology, or competencies leads to unfavorable conditions for innovation, as well as the emergence of an "IT trap" on the path of a business entity to the digital economy. In view of the above, it is worth noting that the digitalization of society is expanding the range of subjects of innovation activity, including Internet users. The innovative potential of individuals is currently underestimated, and it is enormous.