MANAGEMENT OF INCLUSIVE TOURISM AT THE REGIONAL LEVEL

Abstract

The key place of inclusive tourism in the structure of the social tourism organization system is determined. Theoretical principles were defined and practical experience of management of inclusive tourism as a key direction of social and economic development of Kharkiv region was studied. The main reasons that hinder the development of inclusive tourism in the regions are: insufficient developed infrastructure of the region; lack of conditions of access to establishments of accommodation and food of tourists; lack of possibility to visit museums, historical buildings, architectural monuments; lack of information on accessible tourist places and facilities for people with disabilities; lack of qualified staff to service people with disabilities. The state, regional and territorial levels of management of inclusive tourism are defined. The focus is on the role of each level of management and the main attention is paid to the activities of regional tourism centers. The leading experience of solving problems of development of inclusive tourism in the regions was demonstrated on the example of activity and implemented projects of Kharkiv organizational and methodical center of tourism. The implemented measures was established: dissemination of information on availability of a tourist destination; determination of availability of tourist objects with the purpose of their further inclusion in routes; participation in organization and conducting annual festivals on problems of inclusion in tourism; tourist service of socially disadvantaged groups; accompanying improvement of the inclusive field. Overcoming the problems of establishment and development of inclusive tourism depends on consolidation of efforts of all participants of the tourist sphere, including in the direction of creation of unique tourist routes for persons with special needs.