Abstract
Abstract This article deals with the management of organizational change within the Senegalese Press Agency (APS) and more specifically the role of the manager as an "operational relay of change". The study questions the relationships between agency journalism, organizational dynamics and change management in a context of change in the traditional media ecosystem. The results show that the policy of AFP management to diversify the editorial offering by relying on digital has raised apprehensions, particularly among agency journalists who are keen to preserve the identity of the agency, historically focused on the production of press dispatches. The fear of a dilution of their core business, through a more marked presence on digital and the multiplication of audiovisual content, reflects a broader concern about a loss of their professional identity. Thus, the study shows that, in African contexts where social status is particularly valued, leadership based on human relations and proximity constitutes a major asset in facilitating the adoption of change, particularly in a sector as sensitive as that of the media. Key-words: Senegalese Press Agency; Agency journalist; Webjournalism; Mediamorphosis; Organizational agility.
Published Version
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