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Abstract
Focuses on some of the ethical concerns pertinent to the application process of the Malcolm Baldrige National Quality Award programme and highlights some of the critical problems which the programme faces. Based on analysis of these issues, endeavours to distil an adequate opinion of the inherent value, merit and significance of Baldrige Award. Observes that, while the Baldrige Award programme does raise certain critical concerns ‐ specifically those related to unfairness, superficiality and publicity ‐ the inherent value of the continuously improving award programme far outweighs its limitations. As has been seen, the Baldrige paradigm is not limited exclusively to the world of business, and can be applied to reinforce quality and enhance productivity in virtually any kind of organization.
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