Characteristics, benefits and shortcomings of four major quality awards

Abstract

In an increasingly global and competitive environment, an organization’s long‐term survival may depend on improved quality, productivity and customer service. The pressing need to improve competitiveness has resulted in a number of transnational and national quality awards. In broad terms, these awards stress the importance of management process, customer satisfaction, people and total quality to the attainment of superior competitive position. Describes, compares and highlights the key strengths and weaknesses of the following four major national and transnational quality awards: the Deming Application Prize; the European Quality Award (EQA); the Malcolm Baldrige Quality Award (Baldrige Award); and the Australian Quality Award (AQA). Discusses the key requirements of each award and their underlying assumptions and impacts. The awards reviewed represent one of the principal devices used to encourage adoption of self‐assessment, total quality concepts, and external focus in four different continents. To spread good total quality practice the awards publicly recognize the achievements of the organizations which have successfully adopted the concepts of total quality management. The winners serve as useful role models for other organizations intent on adopting total quality management practices. The quality awards reviewed are arguably the premier award in their respective continents.