MAIN PRINCIPLES OF CULTURE FORMATION IN PROFESSIONAL COMMUNICATION OF ECONOMY SPECIALISTS

Abstract

In today’s society, where the tendencies of virtualization of all spheres of human activity are observed, scientists note the importance of quality communication, which actualizes the problem of forming a culture of communication in the person, both personal and professional. A special role in shaping the culture of professional communication is played by institutions of higher education, which are able to organize such an information and educational environment that will facilitate the development of such culture through a specially developed innovative system based on a specific methodological basis.The purpose of the article is to investigate the methodological principles of forming a culture of professional communication of future university specialists in economics.To achieve the goal, a set of theoretical methods were used, including: analysis and systematization of scientific sources – in order to identify the state of development and justification of the need to form a culture of professional communication, determine modern approaches and principles; terminological analysis – to determine the nature and content of key research definitions; analysis, generalization, systematization – to determine the potential effectiveness of methodological approaches.Leading methodological principles in the formation of the culture of professional communication of specialists in economics within the institution of higher education are the principle of science, the principle of systematic and consistent, the principle of connection of theory with practice, the principle of individualization, and specific principles of professional orientation of learning, advanced character of professionalization and informatization. The process of forming the culture of professional communication of future specialists in economics under the conditions of a specially created in higher education institution of information and educational environment should be based on a methodological basis, which is made by general and specific principles of training.