MAIN DETERMINANTS OF POTENTIAL OF THE TOURIST AND RECREATION SPHERE

Abstract

Listen

Translate article

Introduction. Possibilities of forming the potential of the tourist and recreational sphere of Ukraine’ s regions depend on many factors of mega-, macro-, meso- and micro-character, which create preconditions and environment for the implementation of competitive strategies of tourism industry enterprises, their long-term and effective functioning. The purpose of the article is to study the peculiarities of formation of the potential of Ukraine’s tourist and recreational sphere. The results. The article analyzes the main macro-factors influencing the development of the potential of the tourist and recreational sphere of the regions, among which there are natural-geographical, economic, socio-demographic, institutional, scientific and technical factors. The dependence of the development of the tourist and recreational sphere of Ukraine’s regions on the attractiveness of the tourist infrastructure and on certain elements of the infrastructural provision is determined. The tendencies of interdependence of the main indicators of development of the tourist and recreational sphere of Ukraine’s regions and the tendencies of the main indicators of the development of the tourist and recreational sphere of Ukraine’s regions for the period are highlighted. The dependence of the efficiency of the use of tourist and recreational potential and the attractiveness of the tourist and recreational sphere of Ukraine’s regions is shown. Conclusions. The article constructs a correlation matrix of dependence of factors of formation of tourist-recreational sphere potential of Ukraine’s regions, which shows correlation dependences of many factors influencing formation of tourist potential of regions. The main global trends of the world market of tourist services are determined, on which the vector and possibilities of formation of tourist and recreational sphere potential of Ukraine’s regions considering criterion of strategic competitiveness and the purpose of expansion of scales of development and integration of the tourist industry in the international market of tourist services depend. Keywords: tourism, tourist-recreational sphere, potential, innovations.