Madurez de la gestión de contenidos, ¿sinónimo de desgaste o de oportunidades?

Abstract

Technical solutions for content management have reached a high level of maturity. Under the heading of ECM (enterprise content management), several technical approaches for the management of unstructured information have been grouped. The acceptance of content management in different contexts is indicative of the value that these practices contribute to organizations. There is, however, a risk of interpreting this maturity as a synonym for being past its prime: we should consider whether there are still some opportunities for improvement and niches of activity on which to focus efforts, or if instead there is little room for innovation. The author contends that once we have laid the foundation for the deployment of such solutions and content management has become a familiar term for information technology (IT) users, there remain many opportunities related to: a) the analysis of data usage and user experience, including complex issues such as opinion mining, and b) the design of ECM solutions that combine best practices in the areas of IT and information management.