Abstract
Examines the gender dynamics telejornal from an approach to the concept of economic innovation, especially in view of Joseph Alois Schumpeter (1883-1950). Historical events relates contributed to that the current format of the TV news and analyzes the reasons why they were being incorporated innovations. How to describe new features of digital media connected to the Internet and interactive TV. Identifies as paragraph innovations like future trends and more than that, as tools and strategies that will serve as a model parameter setting the TV news Keywords: Innovation. Internet. TV news.
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