The influence of product placement on TV news and journalists self-evaluation of professionalism and private policy

Abstract

The purpose of this study is to explore the relationship between TV news product placement and media professionalism, and try to understand whether the fourth right has changed in the contemporary media human resource management with product placement model. In Taiwan, product placement is not only used in drama, variety shows as a way of communicating with consumers, but also got into TV news content. In that case, journalists have to put some other information in news because of product placement. And that could change journalists' professional autonomy, job satisfaction and improve the tendency to leave media job. This study found that product placement can influence TV news quality and quantitative sharing and privacy policy. Contemporary journalists have a view of the product placement image and self-perception in their minds. The results of the study also found that product placement had an impact in four ways, such as 'professional knowledge', 'professional competence', 'social responsibility' and 'professional autonomy'.