Abstract
An in-depth analysis of earlier work for sustainable development has revealed that well-intentioned and rigorous efforts globally towards achieving sustainability have at best achieved marginal results. The problem appears to be certain inherent contradictions within the contemporary paradigm of development. The article explores these unaddressed contradictions and argues that the present model of development is fundamentally incapable of resolving the prevalent problems of contemporary times. Hence, a strong need is felt to relook at sustainability more fundamentally and work towards a paradigm shift. Such a shift in the paradigm of development would put emphasis on sustainable consumption—a shift from sense gratification to actual human happiness and from treating nature as a resource for consumption to appreciating the inherent balance based on interconnectedness in nature.
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