Mastering Consumer Attitude and Sustainable Consumption in the Digital Age

Abstract

This chapter presents the overview of consumer attitude; the aspects of consumer attitude, trust propensity, purchasing behavior, and consumer confidence; the perspectives of consumer attitude, social media, and online brand community; the facets of consumer attitude and technology adoption; the emerging trends of consumer attitude and Corporate Social Responsibility (CSR); the concept of sustainable consumption; the characteristics of sustainable fashion consumption and sustainable apparel consumption; sustainable energy consumption; sustainable food consumption; the challenges of sustainable development; and the importance of sustainable consumption and sustainability. The chapter argues that mastering consumer attitude and sustainable consumption has the potential to enhance organizational performance and reach strategic goals in the digital age.