Abstract
This article provides information on the issue of naming in world marketing, naming technology various problems related to the linguistic aspect of naming technology, the specific norms of name formation in the Uzbek language. The sign of informativeness of the names of trading objects also indicates the original purpose of this object, what products it is intended to trade with. In creating a name, it is necessary to take into account the linguistic norms of a particular language, as well as people’s culture, worldview, mentality, psychology, etc. The name created by it serves as a useful communicative communication function between the commercial object and the consumer, the name helps the commercial object to occupy a strong position in the market competition. From this point of view, the development of norms for naming specific objects of each language is one of the urgent tasks of today.
Highlights
It is well known that, names, no matter what object they name, are the product of creation created by language owners
When we look at the lexical structure of the names used in practice, we see that in the creation of the name, along with Uzbek words, a mixture of foreign words was used
Studying the experience of creating a name in the Uzbek language, we believe that the following strict criteria should be followed when naming a trade object: 1. The name reflects the most important information about the object of trade
Summary
It is well known that, names, no matter what object they name, are the product of creation created by language owners. The names given to trade objects (shops, markets, counters), first of all, should serve as giving a brief information about the main purpose and function of these objects, the original nature of the product, thereby providing primary communication with the consumer. In this process, the name serves as an emotional expression. The object of trade is a secondary name based on human psychological imagination Such names reflect the national perception of reality, the associative thinking of language owners. It is clear that the creation of a name in naming linguistics requires a special activity, a creative process
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