Linguistic and cultural analysis of the components of speech etiquette (using the example of forms of address)

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This article is devoted to the development of the logic of linguistic and cultural analysis of the components of speech etiquette on the example of forms of address. The article reveals the linguistic and cultural potential of the elements of speech etiquette and, in particular, forms of address. It is proposed to carry out a linguoculturological analysis of address in three stages: firstly, determining the type of appeal based on the scope of its functioning and ways of its expression; secondly, identifying the functions that the appeal performs in this context, depending on the scope of functioning and in connection with the ways of expression; thirdly, in the case of metaphorical and/or intertextuality of the appeal, their additional semantic extensions are revealed by cultural commentary. Examples of linguistic and cultural analysis of forms of address from letters of A. S. Pushkin are given. The important role of teaching linguocultural analysis in the process of teaching Russian as a native and as a foreign language is emphasized.