Abstract
The article is devoted to establishing of the influence peculiarities in the British and Ukrainian virtual dialogical communication on the material of such genres as chats, blogs and forums. The isomorphic and allomorphic features of the use of lexicon in interlocutors’ behavior as a significant instrument of communicative influence are established and analyzed. The lexicon is compared according to the strata of elevated and low vocabulary of the present-day English and Ukrainian languages. The percentage of the words is presented in every genre of a dialogue in the comparative view and a general statistic conclusion is made on the basis of the data of the whole virtual format of communication.
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