Abstract
The industrial stratégies analysed are relevant with the 22 main firms, which represent a little more than a 113 of the industry. The marketing policy plays a leading part. Some strategies seem very foolhardy, according to the very low rate of rentability of this industry. There is a struggle for life , the aim being to stay alive tomorrow, in a more and more oligopolistic market.
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More From: Économies et Sociétés. Série Progrès en agriculture
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