Leaderspeak – An Evolutionary Psychology Approach to Reducing Gaps in Strategic Communication

Abstract

ABSTRACT The gaps that strategic communication has to bridge have widened due to competing values driven by self-interest versus superordinate organizational goals. We propose a higher-order comprehensive model, grounded in a) the social behavioral aspects of evolutionary psychology and strategic communication; b) evolutionary game theory reciprocity; and c) the niche construction of leadership. We offer the concept of ‘leaderspeak’, which brings into effect the concepts of collaborative and mutually beneficial relations, altruism, spite, and selfishness. In this paper, we seek to parse the role of reciprocity, altruism, and how receivers are motivated to respond to leader communication (leaderspeak, i.e., leader communication that considers all the multi-modal affordances of language, including non-verbal communication, to outline the intent of the leader). This is an initial attempt to delve deeper into the evolving human need while ensuring reciprocity between the sender and receiver. Our aim is to understand and address the attitude, “I hear you, and get what you want me to do for you, so what’s in it for me?”