Leadership Commitment to Corporate Social Responsibility Sustainability and Project Performance in the Mining Industry in Kenya: A Case of Tata Chemicals, Magadi

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Corporate social responsibility is a self-regulating business model that helps a company to be socially accountable to itself, its stakeholders and public. The objective of the study was to examine the effect of Leadership commitment to CSR sustainability performance in the mining industry in Kenya. Different theories and literature relating to the study were reviewed and the emerging knowledge gap identified. The research was conducted in the mining industry specifically within Tata Chemicals Magadi Limited (TCML). The target population was 300 respondents from different departments including marketing and supply chain (internally) and externally the population included women and young people. The researcher used stratified random sampling. From the possible 300 target population, stratified random sampling was employed to select a total of 72 sample population. This is 24% of the total population. The method used for data collection was quantitative design where a structured questionnaire was used to get the views. Both qualitative and quantitative process was used to analyze the data that was collected and compute the information using Statistical Package for Social Sciences (SPSS). The findings were presented to the panelists by use of power point presentation. The findings demonstrated that the R square value of the model was 0.399 indicating that 39.9% of the project performance is influenced by leadership motivation. The study therefore, concluded that leadership commitment is important to organization in terms of its influence on the implementation of CSR but its consistency with project performance has yet to be supported by the study. The study recommends that companies should focus on commitment to its employees as this is vital in achieving and retaining competitive advantage. The study also recommends company should select project members carefully to enhance its performance. It also endorses that a similar study to be conducted on the influence of CSR initiatives on project performance on other industries.