Abstract

Objective: The following were the objectives of this study: (i) analysis and measurement of leader social capital in real estate firms in Hanoi and neighboring provinces, Vietnam, via colleague ingredients; (ii) comparison of assessments of the leader social capital in real estate firms in Hanoi and neighboring provinces, Vietnam, via colleague ingredients, between respondents. Method: The data used in this study are primary, including survey data obtained from the respondents. We designed a questionnaire related to the leader's social capital via colleague ingredients in real estate firms in Hanoi and neighboring provinces, Vietnam. We determined the observed variables (scales) of the leader's social capital via colleague ingredients in real estate firms in Hanoi and neighboring provinces, Vietnam, based on previous studies and expert interview results. We use both qualitative and quantitative research methods, including descriptive statistics, the independent T test, and ANOVA analysis. Results: According to the findings of this study, three attributes of the leader's social capital via colleague ingredients in real estate firms in Hanoi and neighboring provinces, Vietnam, were quite high. All the attributes of the variables are statistically significant. There is no statistically significant difference in the leader's social capital via colleague ingredients in real estate firms in Hanoi and neighboring provinces, Vietnam, between these different genders, marital statuses, and ages. Conclusions: It was found that, although still difficult, the current real estate market has more opportunities than challenges. Because macroeconomics, the world economy, and Vietnam are showing signs of recovery, inflation and interest rates are no longer increasing and are gradually decreasing; legal and institutional problems are also gradually being resolved and implemented; planning at all levels is being completed; and public investment and infrastructure development have been promoted. This article is an academic contribution that enables understanding of the research developed and focuses on leaders' social capital via colleague ingredients in real estate firms in Hanoi and neighboring provinces, Vietnam, considering data from several reference research databases and survey results.

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