Abstract

Objective: This article argues that leader social capital in real estate firms in Hanoi and neighboring provinces of Vietnam via colleague ingredients needs to be researched. Based on a survey of relevant academic and policy literature, the study presenting assessments of survey subjects for leader social capital in real estate firms in Hanoi and neighboring provinces, Vietnam, via colleague ingredients may contribute to improving the business performance of real estate firms. Method: This study used a mix of methods for gathering qualitative and quantitative data. SPSS software is used for quantitative research methods, including assessing the reliability coefficient of the scales through the Cronbach alpha coefficient, EFA analysis, independent T-tests, and ANOVA analysis. Results: Based on our findings, we argue that a leader's social capital via colleague ingredients in real estate firms in Hanoi and neighboring provinces, Vietnam, is reliable and meaningful. Additionally, there is no statistically significant difference in the leader's social capital via colleague ingredients in real estate firms in Hanoi and neighboring provinces, Vietnam, between respondents with these different family platforms and job positions. Conclusions: Real estate firms should have solutions to enhance leaders' social capital through colleague ingredients, thereby contributing to improving business performance. This study sheds light on the social capital information gaps that, when filled, could help real estate firms reach their full potential by improving leaders' social capital through colleague ingredients.

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