Abstract
Language skills are fundamental for regions to strengthen and preserve their intangible cultural heritage and achieve economic growth. In the tourism sector, where people are the main factor of production, language training is essential so that all members of tourism companies, from managers to employees, can provide a good service. Therefore, analysis of the factors that influence this language training is of considerable interest to help develop strategies to improve tourist offerings. This paper adopts a novel approach by focusing on one of these factors, namely the manager’s gender, to determine whether women-led firms differ from those run by men in terms of language skills and the importance attached to language training. An online survey of 199 tourist hospitality companies in the region of Extremadura, Spain, provided empirical data, which were analysed using descriptive and inferential statistics. In general, the results reveal no significant differences between companies managed by men and those managed by women in terms of the language training and language skills of managers and employees.
Published Version
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