Abstract
This article, like the monograph of the journal in which it is published, serves as a tribute to Professor Fermin Bouza Alvarez, recently deceased. Master, accomplice, confidant and friend, Fermin decisively influenced a good number of researchers among whom we were fortunate to be. In addition to the authors of this contribution, it is fair to mention Juan Jesus Gonzalez and Raquel Rodriguez. Around the figure of Fermin we formed the one known as the Agenda y voto team. Fermin's legacy is still alive in all of us. The article presented below aims to show the main work of the Agenda and voting team. Hence the important burden of self-citations and references to research projects led by both Fermin and Professor Juan Jesus Gonzalez. Perhaps the greatest treasure that Fermin has bequeathed us has been the use of two complementary approaches that are ideal to consider the effects of the media on the citizenship of the current democratic systems. We refer to the use of agenda setting theory and the application to communication studies of framing theory. This work aims to shed more light on the latter of these two perspectives, shelling out two types of frames with very different origins: the quantitative or demoscopic mode and the qualitative or mediatic mode of framing. The first can be built through surveys and the second through the analysis of media content. As we will defend in the following pages, these are two complementary forms that offer, working together, a much more complete perspective of the functioning of the framings in society.
Highlights
La reconstrucción de los encuadres que circulan en una sociedad se ha realizado, principalmente, a través de la acción de los medios de comunicación
Fermín decisively influenced a good number of researchers
Around the figure of Fermín we formed the one known as the "Agenda y voto
Summary
La reconstrucción de los encuadres que circulan en una sociedad se ha realizado, principalmente, a través de la acción de los medios de comunicación. En las encuestas post electorales de las elecciones generales españolas de 2008 y 2011 el CIS ha introducido una serie de preguntas para conocer el grado de aceptación de algunos encuadres de agenda pública. ¿Cuál de estas dos formas es capaz de dar cuenta de manera más fidedigna del proceso de construcción y aceptación/rechazo de encuadres? La “vía mediática” reconstruye encuadres de una manera mucho más dinámica y cambiante, insertada en el propio frenesí de la campaña electoral. Estos encuadres entran en la agenda, se adaptan a las circunstancias, se relacionan con los actores políticos y triunfan/son derrotados con una velocidad vertiginosa. El presente artículo intentará analizar de cerca estas dos vías de reconstrucción de encuadres poniendo de manifiesto su utilidad y limitaciones en los contextos concretos de las campañas electorales de 2008 y 2011 en España
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