Abstract
The of the political refers to the attributes and qualities that citizens give them. These qualities can be ideological or refer to other significant aspects of any public image. A political logo or its acronym is a brand with a certain level of reputation, trust or reliability that differentiates it from other political parties. This research studies the images of the Popular Party and the Spanish Socialist Workers Party based on the capacity granted to them to manage different policies. In short, what dimensions of the social, economic or political are more related with them, and for those who are supposed to be more competent. From five pre-election surveys of general elections carried out by the CIS, in 1996, 2000, 2008, 2011 and 2015 the profile of the PP and the PSOE is analysed. The general hypothesis, established at the international level for the majority parties with government experience, raises the thematic convergence, as well as a tendency towards undifferentiation in their political profiles. In short, a weakness of the party in public opinion. For the Spanish case, this hypothesis is confirmed, showing a general tendency to undifferentiation in the political issues considered in the image of the PP and the PSOE.
Highlights
The "image of the political party" refers to the attributes and qualities that citizens give them
Una imagen que trasciende lo exclusivamente ideológico (o el carisma de sus líderes) y que incorpora dimensiones de carácter funcional como es la competencia de gestión, su interés o afinidad con determinados problemas y cuestiones sociales
Con un peso elevado de la socialización en grupos primarios o las afinidades personales de naturaleza subjetiva
Summary
The "image of the political party" refers to the attributes and qualities that citizens give them. Dado que los partidos políticos son percibidos por la sociedad en base a su posición respecto con diferentes dimensiones económicas, sociales, ideológicas, los temas que caracterizan la imagen de partido en la opinión publica determina indirectamente las líneas de conflicto (alternativa política) que pueden establecerse entre ellos. Estas tendencias indican que las capacidades de gestión de los dos partidos eran cuestionadas en la opinión pública, y por lo tanto convergiendo ambos en la debilidad de sus perfiles específicos para gestionar temáticas (políticas). Básicamente, los cambios han introducido una mayor libertad para que el entrevistado decida la relación entre políticas y partidos, incluyendo en 2015 la posibilidad de otros diferentes al Partido Popular o el Partido Socialista Obrero Español. Se aprecia con bastante claridad como el Partido Socialista Obrero Español presentaba una imagen pública de defensa y desarrollo del bienestar social, mientras que el Partido Popular destacaba en los aspectos de seguridad. Qué partido es más competente para gestionar políticamente diversos temas (1996)
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