Kupovno ponašanje korisnika interneta u Srbiji

Slađana Đurić

doi:10.5937/etp1902001q

Abstract

Kupovno ponašanje korisnika interneta u Srbiji

Highlights

Intensive development of digital technologies, shorter lifecycle of products, the Internet, social media, smartphones and educated, connected and informed customers have transferred our communications, but the whole business online
The research results presented in this paperwork represent a significant part of a wider research undertaken by the author with the aim to explore the actual attitudes of Serbian citizens to their usage of the Internet, social media and their online shopping behavior
The main goal of this research was to gain the knowledge about the attitudes and experiences of adult Serbian citizens related to their usage of the Internet, social networks and e-commerce with the intention to show the potential of the Internet and social media for planning and creating online campaigns

Summary

Introduction

Intensive development of digital technologies, shorter lifecycle of products, the Internet, social media, smartphones and educated, connected and informed customers have transferred our communications, but the whole business online. Have our communications become passive, but the way we shop has drastically changed due to the usage of digital technologies. The Internet has enabled potential buyers to search for the desired products/services from their living room, to read other users’ reviews, compare prices, purchase products online and keep track of their orders. The Internet and its related technologies have transformed traditional shopping into “ecommerce, s-commerce, f-commerce, e-tailing” and caused the customers to be more informed, better connected, more involved and much more demanding than ever before

Objectives

Methods

Discussion

Conclusion