Kto jest szczupakiem w czeskim stawie? Metafora pojęciowa polityka to staw w czeskim dyskursie politycznym

Abstract

In this article, the author analyzes the conceptual metaphors politics is a pond, a politician is a carp and a politician is a pike in Czech political discourse. The investigation is based on the theory of conceptual metaphor and follows the principles of ethnolinguistics and cognitive linguistics. The author shows how the specific features of these conceptual metaphors relate to the Czech linguistic worldview and proposes metaphorical mapping that conveys salient features of the target domain (politics and politicians). The conceptual metaphor politics is a pond helps the speaker to depict a problematic domestic political situation that needs to be changed. The metaphors a politician is a carp and a politician is a pike are usually used to create the “friend-foe” opposition in political discourse. The conceptual metaphor a politician is a carp discloses the passivity and laziness of politicians and their inability or unwillingness to change the current situation. On the other hand, the conceptual metaphor a politician is a pike can be used to indicate both the positive qualities of a politician (activity, energy, initiative) and the negative ones (greed, selfishness, cruelty). The use of culturally specific conceptual metaphors allows a politician to establish close contact with the audience to increase the number of loyal voters.