Abstract

The article discusses the uniqueness of the conceptual categories of human behavior in linguistics’ functioning. Attention is focused on German and Ukrainian concepts in the context of their functioning in the language. The method of comparative analysis is used. Attention is drawn to the fact that, unlike the Ukrainian language, where the concepts “purpose” and (Ukrainian – “meta”) are used as synonyms, the definitions "weck” and "ziel” are distinguished in German. In the first case, “zweck” is an individual goal, already developed collectively, and the entire process of activity that leads to the achievement of the goal is fixed in the model. Secondly – “ziel” – is the concept of goal, associated with individual activities. This fact is explained by the historical and psycholinguistic features of the Germans. The connection of linguistics and psycholinguistics in this area is undeniable. The language, thinking and behavior of people are psychologically determined by linguistic phenomena that affect the formation of linguistic consciousness of human activity as a linguistic personality with its national originality of linguistic behavior. The solution of these issues in the context of the latest achievements of psychological and linguistic science and in accordance with modern methodological requirements makes up the conceptual basis, the problem structure, the content of scientific research on the problem of conceptual categories of human behavior. A goal is a key concept in concepts that describe any complex organic system or human behavior (primarily in understanding its purpose). It is characterized by a “concept of state” that a person or system strives for and for which it exists. This phenomenon is actively investigated by domestic and foreign scientists.

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