Abstract

The trend towards a society differentiated by an economic and social structure whose wealth generation system is based on knowledge marks the break with the so-called industrial society. Organizations operate in an environment of change and uncertainty and are forced to discover new ways of doing administrative management. Therefore, this article analyzes the role of knowledge in organizations and its management as a strategy for achieving competitive advantage. This work has a reflective nature and was built from the literature review available in academia. The results show that efficient administration of knowledge involves the combination of four factors: human capital, communication, technology, and innovation, and generates high levels of organizational growth, continuous improvement, competitive advantage, and survival in the market.

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