Knowledge-Intensive Market: Geomarketing and Cluster Approach to Functioning and Analysis

Abstract

Relevance. Innovative development is one of the highest priority tasks of the economy at the national and regional level. One of the directions for solving these problems is the formation of local knowledge-intensive markets, within which the interaction of the main participants in the innovation cycle takes place - from conducting fundamental scientific research to introducing a knowledge-intensive product to the market. The object of the study was the local knowledge-intensive market of the Belgorod region. The sources of information for the study were data from the World Intellectual Property Organization (WIPO); research results presented in the eLibrary.Ru search engine; data from statistical reporting of the Territorial Body of the Federal State Statistics Service for the Belgorod Region.The purpose of the study is a cluster grouping of developed advanced production technologies in organizations of the Belgorod region.Objectives: content analysis of theoretical data on the research problem in the eLibrary.Ru search engine; analysis of thematic publications and regulatory documents, data from foreign countries; classification of tools for analyzing indicators of knowledge-intensive markets; grouping of quantitative indicators; testing of research results in the conditions of a regional knowledge-intensive market.Methodology. Retrospective content analysis, static data analysis, cluster analysis and grouping of developed advanced production technologies in organizations of the Belgorod region were used as research methods.Results. The article presents a brief analysis of the effectiveness of implementing these tasks from the perspective of geomarketing and cluster approaches. The main stages of the formation of cluster policy in the Russian Federation are highlighted and the conditions for the formation of this policy at the national level are analyzed. As a result of the research, the main geomarketing tools for analyzing the local knowledge-intensive market were structured; a grouping of quantitative parameters is proposed for conducting geomarketing and cluster analysis of a knowledge-intensive local market.Conclusion. Based on cluster analysis, advanced production technologies used in the region were grouped into four clusters, which can become the basis for further innovative development.