Abstract
Purpose The purpose of this study is to explore ‘K League Influx (KLI)’ which is the phenomenon a number of international footballers migrate to South Korea and its factors. Methods Qualitative case study was conducted with 10 footballers who have migrated to South Korea and 4 their Korean agents. Results The KLI can be explained with four factors such as (1) Asian football dream and K league as a stop (not destination); (2) Brazilian footballer salary increase caused by Chinese football policy; (3) Financial crisis of European football market; and (4) The quantitative and qualitative changes in the agent market due to FIFA’s abolition of agent system and the development of new media. Conclusions These factors are close to the properties of external factor rather than internal factor. It requires various perspectives on sport labor migration (academic significance) and new management philosophy of K league and each club (practical discussion). Therefore, this study examined the possibility of 'selling-league' and suggested the follow-up study and policy direction related to it.
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