Invited Commentary—Motion Pictures: Consumers, Channels, and Intuition

Abstract

AboutSectionsView PDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissionsReprints ShareShare onFacebookTwitterLinked InEmail Go to Section HomeMarketing ScienceVol. 25, No. 6 Invited Commentary—Motion Pictures: Consumers, Channels, and IntuitionBerend WierengaBerend WierengaPublished Online:1 Nov 2006https://doi.org/10.1287/mksc.1050.0185 Previous Back to Top Next FiguresReferencesRelatedInformationCited ByThe Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative PriorsDinesh Puranam, Vishal Narayan, Vrinda Kadiyali21 August 2017 | Marketing Science, Vol. 36, No. 5RESEARCH ON THE MOTION PICTURE INDUSTRY: STATE OF THE ART AND NEW DIRECTIONS OFF THE BEATEN TRACK AWAY FROM THEATRICAL RELEASE1 March 2016 | Journal of Economic Surveys, Vol. 31, No. 2Financial and Nonfinancial Performance Measures for Managing Revenue Streams of Intellectual Property Products: The Case of Motion Pictures23 November 2016Substitution or Promotion? The Impact of Price Discounts on Cross-Channel Sales of Digital MoviesJournal of Retailing, Vol. 91, No. 2When Kerry Met Sally: Politics and Perceptions in the Demand for MoviesJason M. T. Roos, Ron Shachar24 February 2014 | Management Science, Vol. 60, No. 7Perturbation model for a product of joint consumption23 July 2012 | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 20, No. 3-4Understanding preferences for motion picturesJournal of Business Research, Vol. 64, No. 8Team intuition as a continuum construct and new product creativity: The role of environmental turbulence, team experience, and stressResearch Policy, Vol. 40, No. 2Motion picture performance: A review and research agendaInternational Journal of Management Reviews, Vol. 11, No. 3An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing ShiftTao Chen, Baohong Sun, Vishal Singh, 21 November 2008 | Marketing Science, Vol. 28, No. 4How Complex Do Movie Channel Contracts Need to Be?Sumit Raut, Sanjeev Swami, Eunkyu Lee, Charles B. Weinberg, 31 March 2008 | Marketing Science, Vol. 27, No. 4Millennial Students, Movies, and TourismTourism Analysis, Vol. 13, No. 2Intuitive Knowledge Generation in Post-Bureaucratic Organizations Volume 25, Issue 6November-December 2006Pages 551-765 Article Information Metrics Information Published Online:November 01, 2006 Copyright © 2006, INFORMSCite asBerend Wierenga, (2006) Invited Commentary—Motion Pictures: Consumers, Channels, and Intuition. Marketing Science 25(6):674-677. https://doi.org/10.1287/mksc.1050.0185 Keywordsmoviesconsumer choice modelsmarketing channelsmodels and intuitionPDF download