INVESTMENT CLIMATE IN UKRAINE: SITUATION, PROBLEMSAND POSSIBLE WAYS OF IMPROVEMENT

Abstract

The article presents the results of a study of the state, problems and possible ways to improve the investment climate in Ukraine in the new extreme conditions of doing business. Improving and stabilizing the investment climate in Ukraine during martial law is necessary to ensure economic development, attract international resources, rebuild infrastructure, strengthen the international image and protect national business. The purpose of the article is to study the state and problems of the formation of the country's investment climate in conditions of full-scale military operations, analysis of the main factors affecting the level of investment attractiveness of enterprises in conditions of uncertainty, study of the main ways and directions of improvement of the investment climate in Ukraine.As a result of the research, it was established that the investment climate should be defined as a set of political, economic, legal, social-cultural, scientific-technological, demographic, infrastructural and natural-geographical factors that form the degree of investment attractiveness and determine the level of investment risk. A model of the formation of the investment climate in Ukraine was built, taking into account the main factors of the internal and external environment of enterprises and organizations under martial law. The main threats and changes in the macro-environment of the country under the influence of the war are structured. It was found that there was not a single field of activity of economic entities that was not affected by the war. One of the main ways to improve the investment climate in Ukraine today is the insurance of military and political risks, which is an extremely important aspect for protecting capital investments and ensuring business development. It is the stabilization of the investment climate that will prevent the outflow of capital abroad and preserve resources for further development. In addition to large-scale infrastructure reconstruction projects, investments can be aimed at supporting small and medium-sized businesses, which are an important source of innovation and jobs.