Abstract
In modern conditions, increasing competition in the cosmetic market of Ukraine in particular to means for intimate hygiene is an important task for every domestic manufacturer is to achieve its own Competitiveness, increased sales volumes, profit and profitability of sales.Aim was conducted the questionnaire survey of consumers and features of their behavior in choice and consumption of means for intimate hygiene were analysed.Materials and methods. We have sociological studies of consumers have been conducted that allow to analyze the features of their behavior in the choice and consumption of means for intimate hygiene.Results. Identified factors which are crucial in the choice of means for intimate hygiene, discovered price preferences of consumers and factors that hamper the purchase of the study group in cosmetics.Conclusions. Conducted researches are the basis for coordinating the activities of pharmaceutical manufactures, distributors and retailers, improving program design, positioning and promotion on the market means for intimate hygiene, improving the provision of information to consumer.
Highlights
Investigation of behavior of consumers with choice of means for intimate hygiene In modern conditions, increasing competition in the cosmetic market of Ukraine in particular to means for intimate hygiene is an important task for every domestic manufacturer is to achieve its own Competitiveness, increased sales volumes, profit and profitability of sales
We have sociological studies of consumers have been conducted that allow to analyze the features of their behavior in the choice and consumption of means for intimate hygiene
Identified factors which are crucial in the choice of means for intimate hygiene, discovered price preferences of consumers and factors that hamper the purchase of the study group in cosmetics
Summary
Conducted researches are the basis for coordinating the activities of pharmaceutical manufactures, distributors and retailers, improving program design, positioning and promotion on the market means for intimate hygiene, improving the provision of information to consumer. Исследование особенностей поведения потребителей при выборе средств для интимной гигиены. В современных условиях повышения конкуренции на косметическом рынке Украины, в частности среди средств для интимной гигиены актуальной задачей для каждого отечественного производителя является достижение конкурентоспособности собственной продукции, увеличение объемов реализации, рентабельности продаж и прибыли. Цель работы – проведение анкетного опроса потребителей и анализа особенностей их поведения при выборе и применении средств для интимной гигиены
Sign-in/Register to view highlights & summary 
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Upravlìnnâ, ekonomìka ta zabezpečennâ âkostì v farmacìï
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
