Abstract
In the development of information technology, software and data protection on web services are of great importance. To ensure security, various methods are used, and one of the main ones is the user authentication process. They use different authentication methods: password, two-factor authentication, biometric, multi-factor, based on artificial intelligence and blockchain technologies. Despite their diversity, each method has its own advantages and disadvantages. Current trends in authentication include combining different methods to increase reliability and improve the user experience. The future of this technology involves finding new ways to balance security and usability, as well as continually updating and adapting methods to changing security threats. This article conducts a study of various authentication methods for web services in order to identify their effectiveness, advantages and disadvantages.
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