Investigating the role of mass media in education tourism

Abstract

Educational tourism is regarded as a means to give the best education to students learning and to enhance knowledge. The increasing popularity of acquiring knowledge and technical competencies from the world's best destinations has led to increase in education tourism. The article examines the role of mass media in the development of education tourism in the Republic of Tatarstan. The article presents materials illustrating the role of mass media in promoting education and attracting potential tourists: websites, Instagram, social networks, television programs, broadcasting. series of thematic videos, brochures, fact sheets, articles in specialized publications, etc., prepared by the State Committee for Tourism of the Republic of Tatarstan. Research methods include theoretical analysis of international, national, regional and local sources. This article discusses issues related to the mass media development in education, cultural tourism and a whole range of activities aimed at promoting and preserving education, cultural values ​​and heritage in the Republic of Tatarstan. The priority direction of the government activities and scientific research in the development of cultural tourism is formation of a new attitude towards the preservation of national and World Heritage for modern and future generations and determining the impact of tourism on objects of cultural and natural heritage. In this article, the authors analyzed mass media materials in the development of tourism opportunities in the Republic of Tatarstan (Russia), as well as in the training and education of tourism personnel and improving the quality of tourism services. The materials of the article are useful for specialists in the tourism industry, teachers of educational institutions, as well as a wide range of readers.