Abstract
The development of mobile commerce (m-commerce) applications has indicated a shift in goals from ease-of-use to sustainable use in the future. This shift has prompted changes in the combination of attributes that constitute the usability of m-commerce applications. This study developed an m-commerce usability model that combines functional and non-functional attributes. The research data was collected using questionnaires distributed to users living in Jakarta and was processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results demonstrate that efficiency, satisfaction, and effectiveness can explain the usability of m-commerce applications. This study proved that three non-functional usability attributes – productivity, navigation, and memorability – have a positive effect on efficiency, while two functional attributes of usability – content and security – positively influence effectiveness. The study further proved that beside non-functional attributes, functional attributes also play an important role in increasing the user experience in the m-commerce context and thereby contribute to improving the usability of m-commerce systems and the continuance intention. The overall results of the study can be used in developing strategies for m-commerce application developers to design applications that can satisfy users and help them complete their tasks correctly and efficiently.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.