Investigating Effecting Factors on Health Tourism in Iran and Providing Solutions for Its Development Using SWOT Model

Nasim Hosseinzadeh Nosrati,Mohammadreza Hosseini,Alireza Mousavi Jahan Abad

doi:10.11648/j.ijics.20200502.11

Abstract

Nowadays, the tourism an industry has its own complexities as the dynamic global and social phenomenon beyond as well as has become one of the largest and fastest growing industries. Health tourism is one of the areas of tourism that is more and more considered today. Health tourism is one of the most important forms of modern tourism. Therefore, effecting factors health tourism seems crucial and essential. Thus, in this paper, we have identified and ranked effecting factors on investment in health tourism. This research is applied in terms of purpose and descriptive-analytical in terms of method. The first population including health tourists visiting Iran for treatment during the year 2018 and the second population including health tourism specialists and experts and their numbers has been 350 and 43, respectively. In this research,(Strength, Weakness, Opportunity, Threat) SWOT model and Friedman test have been used to identify, classify and analyze the strategic factors of internal and external environment and to obtain important factor of each internal and external matrices factors.

Highlights

Nowadays, the tourism an industry has its own complexities as the dynamic global and social phenomenon beyond as well as has become one of the largest and fastest growing industries. [8]
The results indicated that factors such as accurate tourism services, rapid response to tourist treatment requests, prompt service and cooperation with health tourism guides need to be improved in order to improve the health tourism product
First, the characteristics of different study areas were extracted through a questionnaire and interview with health tourists and evaluated by health tourism experts and experts

Summary

Introduction

The tourism an industry has its own complexities as the dynamic global and social phenomenon beyond as well as has become one of the largest and fastest growing industries. [8]. Tourism is an economic activity which because of its specific nature and characteristics provides proper opportunities for entrance to international trade arena regardless of countries' development level. This industry brings more social, economic, environmental and cultural benefits through the combination and simultaneous use of internal, external resources as well as increasing development of tourism has added more branches to this industry each of which directly and indirectly contributes to the gained income by tourism industry. Rapid growth of tourist numbers around the world, urbanization, technology development and information volume increment has made proper utilization of modern technologies necessary for organizing tourism spaces. Health tourism is a relatively recent phenomenon that has developed in the last two decades. [16]

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Conclusion