Abstract
This article shows how international business/management (IB/IM) research can be articulated to an in-depth understanding of Africa to serve both academic knowledge development and African priorities. It critically recalls the central characteristics of IB/IM as a field of research, shows how Africa is studied in this field, suggests “African management” as one response to some of the major criticisms of current research in IB/IM, outlines some crossovers between IB/IM and African management, and discusses the contribution of Africa-focused publications in the journal International Management to some of the foundations of the proposed cross-fertilization between IB/IM and African management.
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