Abstract
This article shows how international business/management (IB/IM) research can be articulated to an in-depth understanding of Africa to serve both academic knowledge development and African priorities. It critically recalls the central characteristics of IB/IM as a field of research, shows how Africa is studied in this field, suggests “African management” as one response to some of the major criticisms of current research in IB/IM, outlines some crossovers between IB/IM and African management, and discusses the contribution of Africa-focused publications in the journal International Management to some of the foundations of the proposed cross-fertilization between IB/IM and African management.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
