Abstract
<p>Cultural values have a wide influence on international business management and its related activities. In people's daily living environment, due to the different culture and education people receive, the growing environment is different, so it can be divided into different groups, resulting in the relationship between each different cultural groups more and more estranged. If there is no correct sense of management, it is difficult to have close communication, and even there will be barriers in communication. This article mainly analyzes the cross-cultural issues, expounds the cultural factors in international business management, enumerates the cultural differences in international business management, and makes an in-depth analysis of the role of cultural values in international business management and related activities. The purpose is to strengthen the management awareness of relevant managers in cross-cultural management.</p>
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