Abstract
The purpose of this paper is to compare and contrast two important literatures: international business theory, drawing on the internalization approach, and international strategic management. These literatures intersect and overlap. They are both complementary and competitive, although not mutually exclusive. They are drawn from somewhat different disciplinary bases. International business theory is heavily dependent on economics whilst international management draws on business policy and strategic management, which themselves derive strength from core concepts in organization behaviour, marketing, economics and psychology. The literatures are based within (an aimed at) different journals exemplified by Journal of International Business and Strategic Management Journal, although these journals and approaches are not mutually exclusive and inter-penetration occurs. In a sense the final target audience differs; mainly academics for international business with managers-secondary, ‘written primarily for managers’ (Bartlett and Ghoshal, 1989: x) for international management. Essentially this amounts to two ‘camps’ of academic strength, not always mutually comprehensible.
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