Abstract
The purpose of the article is to highlight the issues of introduction of digital technologies into the educational process of Ukrainian higher education and digitalisation of higher education institutions, to characterise the current state, and outline the prospects for their development. The research methodology employs systemic and cultural-historical approaches, as well as techniques of analysis, synthesis, generalisation, description, and comparison. This comprehensive application of methods allows for obtaining substantiated research results. The scientific novelty of this research lies in the analysis of scholarly works on the implementation of digital technologies in higher education institutions, which has enabled a detailed examination of the current state of digitalisation in education, highlighted the key tasks in this area, and identified promising directions for the development of educational technologies. Conclusions. The digitalisation of national education is critical for enhancing its quality, aligning it with modern requirements, and improving its position in global educational rankings. At the same time, there are significant gaps in leveraging the opportunities provided by modern digital technologies, including a shortage of digital tools and educational resources, as well as a low level of digital competence among teachers and students. The main challenges for higher education institutions in Ukraine include the digitalisation of internal processes and the development of digital marketing to ensure effective interaction among all participants in the educational process. The effectiveness of educational digitalisation directly depends on the level of digital literacy and competencies of the educational participants, making it a key direction in the development of digital education. Prospective development directions include systematic support for the digitalisation process, enriching educational institutions with modern technologies and resources, and focusing on the systematic development of digital skills among teachers, researchers, and students
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