Internet technologies and international tourism business

Abstract

The article identifies key aspects of the introduction and use of digitalization elements to increase the efficiency of tourism industry. The author highlights the modern trends in the world market of services and defines the place of international tourism as a priority sphere of economy of many countries, providing the lion’s share of the total national income of countries, becoming a direction of international specialization, promoting comprehensive sustainable economic development, social inclusion, growth of employment and overcoming poverty, efficient use of resources, environmental protection, developmentof intercultural communications, preservation of peace and security as an important component of social interactions of global scale. During the study was found that the tourism industry is currently developing rapidly and must meet modern challenges. Thus, under such conditions, considerable attention should be paid to the use of innovative technologies and the introduction of digitalization elements in tourism. It is noted that digitalization has been the main trend and growth factor of business for several years. Innovative and communicatory technologies have transformed both business and approaches to customers, sales of products and services, etc. Digitalization creates new sectors and segments, as well as new professions. The substantiation of necessity of using the Internet technologies for development of tourism at the present stage is given. It is determined that the digitalization of tourism will help to increase the competitiveness of the industry, the key areas of digitalization of tourism in the digital economy. When