Prelims

Abstract

Citation (2023), "Prelims", Popkova, E.G. (Ed.) Game Strategies for Business Integration in the Digital Economy (Advances in Business Marketing and Purchasing, Vol. 27), Emerald Publishing Limited, Bingley, pp. i-xxx. https://doi.org/10.1108/S1069-096420230000027027 Publisher: Emerald Publishing Limited Copyright © 2023 Elena G. Popkova. Published under exclusive licence by Emerald Publishing Limited Half Title Page Game Strategies for Business Integration in the Digital Economy Series Title Page Advances in Business Marketing and Purchasing Series Editor: Arch G. Woodside Recent Volumes: Volume 7: Advances in Business Marketing and Purchasing Volume 8: Training Exercises for Improving Sensemaking Skills Volume 9: Getting Better at Sensemaking Volume 10: Designing Winning Products Volume 11: Essays by Distinguished Marketing Scholars of the Society for Marketing Advances Volume 12: Evaluating Marketing Actions and Outcomes Volume 13: Managing Product Innovation Volume 14: Creating and Managing Superior Customer Value Volume 15: Business-To-Business Brand Management: Theory, Research and Executive Case Study Exercises Volume 16: Organizational Culture, Business-to-Business Relationships, and Interfirm Networks Volume 17: Interfirm Networks: Theory, Strategy and Behavior Volume 18: Business-to-Business Marketing Management: Strategies, Cases, and Solutions Volume 19: Reflections and Advances in Honor of Dan Nimer Volume 20: Deep Knowledge of B2B Relationships Within and Across Borders Volume 21: Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing Volume 22A: Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics Volume 22B: Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics Volume 23A: E-Services Adoption: Processes by Firms in Developing Nations Volume 23B: E-Services Adoption: Processes by Firms in Developing Nations Volume 24: Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing Volume 25: Improving the Marriage of Modelling and Theory for Accurate Forecasts of Outcomes Volume 26: New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach Title Page Advances in Business Marketing and Purchasing Volume 27 Game Strategies for Business Integration in the Digital Economy Edited by Elena G. Popkova MGIMO University, Russia United Kingdom – North America – Japan – India – Malaysia – China Copyright Page Emerald Publishing Limited Howard House, Wagon Lane, Bingley BD16 1WA, UK First edition 2023 Editorial matter and selection © 2023 Elena G. Popkova. Individual chapters © 2023 The Authors. Published under exclusive licence by Emerald Publishing Limited. Reprints and permissions service Contact: permissions@emeraldinsight.com No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters' suitability and application and disclaims any warranties, express or implied, to their use. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN: 978-1-80262-846-3 (Print) ISBN: 978-1-80262-845-6 (Online) ISBN: 978-1-80262-847-0 (Epub) ISSN: 1069-0964 (Series) About the Contributors Elena S. Akopova is Doctor of Science (Economics) and a Professor of the Department of Commerce and Logistics of Rostov State University of Economics. Her research interests include foreign economic activity, logistics, transport, transport and logistics infrastructure, Economic models of well-balanced usage of the Economic resources of a transportation company, digitalisation, globalisation, sustainable development, green economy, education marketing, and the digital economy and industry 4.0. Elena S. Akopova is an active participant in various international and Russian scientific and practical conferences and the author of collective monographs and many textbooks and teaching aids. She has published more than 200 works in Russian and foreign peer-reviewed scientific journals and books. Inna V. Andronova is a Doctor of Science (Economics), Professor and Head of the Department of International Economic Relations, faculty of Economics, RUDN University. She was invited professor of The Institute of Public Administration and Civil Service of the Russian Presidential Academy of National Economy and Public Administration and Moscow State Institute of International Relations (University) (MGIMO University). Andronova is a member of the editorial board of Problems of Market Economy, Journal of Economics RUDN as well as of the expert Council of the Higher attestation Commission of the Ministry of Science and Higher Education of the Russian Federation, member of the Advisory Board of the Eurasian Information and Analytical Consortium. She has published more than 150 works in Russian and foreign peer-reviewed scientific journals and books. Natalia S. Andryashina is a candidate of Economic Sciences and an Associate Professor of the Department of ‘Enterprise Economics’ of Minin Nizhny Novgorod State Pedagogical University, has been working in the field of Higher Education since 2012. In 2015, she defended her PhD thesis on the topic ‘Organizational and economic features of creating a new product in mechanical engineering’. She is the author of more than 160 publications, 5 of them of an educational and methodological nature. She has 75 scientific articles indexed by the international database Scopus and directs the main professional educational programme in the direction of ‘Economics’. She is the organiser of the annual international scientific and practical conferences ‘Industrial development of Russia: problems, prospects’, ‘Economic development of Russia: trends, prospects’, held on the basis of Mininsky University. She also actively participates in scientific conferences, seminars and round tables as well as directs the research work of students. Nikita A. Badaev has a degree in Applied Economics and Commerce at MGIMO-University, a master's degree in International Economics and Business at the University of Passau and work experience in finance and logistics. He published several articles in Scopus journals. Nina M. Baranova is an Associate Professor and Candidate of Science (Pedagogy), Faculty of Economics, Department of Economic and Mathematical modeling, Peoples' Friendship University of Russia (RUDN University). She graduated from the Lomonosov Moscow State University (Faculty of Computation Mathematics and Cybernetics) in 1992. In 2005, she obtained her Candidate Degree from the Moscow State Pedagogical University. Since 1993, she has been working at the Peoples' Friendship University of Russia (RUDN University) as a Senior Lecturer at the Department of Mathematical Analysis (1993–2006) and an Associate Professor at the Department of Economic and Mathematical modeling (from 2007 to the present). She has over 170 proceedings indexed by the Russian Research Citation Index, WoS and Scopus. Her scientific interests include information technologies in economics and education, knowledge-driven economy, human capital and its role in the economy of Russia and other countries, intellectual resources of the modern economy, economic and mathematical modeling, and analysis and forecasting of economic processes. Gulaiym T. Batyrova is Director and Researcher of Open Innovations Research and Development Center. She graduated from Kyrgyz National University named after Zhusup Balasagyn and currently is a postgraduate student of Kyrgyz Economic University. Her research interests include sustainable development, digitalisation, renewable energy resources, green technologies and agriculture development. Julia A. Bezrukikh is a Candidate of Economics, an Associate Professor and an Associate Professor of the Department of Economics of Enterprises and Industries of the Reshetnev Siberian State University of Science and Technology, Krasnoyarsk, Russia. In 2009, she defended her thesis at the Ogarev Mordovia State University on the topic ‘Formation of the quality management system in the managing organization of housing and communal services’. Her research interests include models of industry development, project management in the forest industry, management mechanisms, forest clusters, forest-climatic projects, management systems and process model. The author has more than 160 scientific publications. Elena A. Bratukhina is a Candidate of Economic Sciences and an Associate Professor, Department of Economics, Vyatka State University, Kirov. Her research interests include theoretical and methodological aspects of the study of specific logistics, the state and identification of the external development and internal environment of the distribution of enterprises, market segmentation and the definition of a market draw, digital share and Industry 4.0. Elena A. Bratukhina annually organizes Russian scientific and practical events in the field of economics and management. She has published more than 70 works in Russian and foreign peer-reviewed scientific journals and books. Olga T. Cherney is Associate Professor of the Department of Service Technologies and Technological Education, Minin Nizhny Novgorod State Pedagogical University, and has been working in the field of higher education since 2000. In 2004 she defended her PhD thesis on the topic ‘Formation of methodological and applied knowledge among students of a technical university in the process of studying the course “Materials Science”’. She is the author of more than 100 publications, 5 of which are educational and methodological, and has 30 scientific articles indexed by the international database Scopus. She supervises the main professional educational programme in the direction of ‘Operational Activities in Logistics’. She conducts scientific research in the field of technological training and supervises the research work of students, actively cooperates with the scientific community, actively participating in scientific conferences, seminars and round tables. Olga A. Chernikova is a Candidate of Economic Sciences and an employee of the Department of Regional Economics of the Branch of RTU MIREA in Stavropol. Her research interests include key macroeconomic issues, taxation, the world economy, and financial and economic aspects of regional development. She is the author of collective monographs, two textbooks with UMO RF graphs and has published more than 130 papers in Russian and foreign scientific journals and books, including those peer-reviewed. Alexander A. Chursin is Dr of Economics, has a PhD in Engineering, is a Professor and academic advisor of Higher School of industrial politics and entrepreneurship of the Peoples' Friendship University of Russia. He is an expert of the Russian Academy of Sciences and professional member of the New York Academy of Science. He is an author of 25 patented inventions on the instrumentation and control system design, over 200 articles and monographs on competitiveness management, digital economy and ensuring the successful performance of products in the market. Olga B. Digilina is a Doctor of Economics, Professor and Professor of the Department of Political Economy, Faculty of Economics, RUDN University. Her research interests include the theory of economic growth, sustainable development, managerial economics, digitalisation, innovation management, human resource management, strategic planning, competition development, creation of information systems, management and finance. Digilina is the author of more than 100 scientific papers, including 12 monographs. Her Hirsch Index is 12. Egor V. Dudukalov has a PhD in Economics and is a Professor with almost 20 years of research experience in the departments of Information Technology, International Economic Affairs and Public Administration. He works as a professor/researcher, an IT-expert and a manager at leading universities in Russia and Ukraine, as well as an R&D entrepreneur, an editor and a scientific reviewer in the US and Thailand. Dr Dudukalov has published about 60 scientific and educational papers in more than 10 countries around the world. His portfolio also includes: 1 high tech startup, 2 scientific monographs, 3 software patents and about 100 presentations at scientific events/expert speeches in major media and membership in authoritative international scientific associations. Projects of Dr Dudukalov are supported by grants, successfully commercialised, awarded and received commendations from public authorities and business. The main field of his scientific interests is the Digital Economy. Evgenij G. Ershov is an applicant of the Department of Management and Marketing of the Belgorod State National Research University. He is a specialist in the field of marketing support of the processes of formation, functioning and development of the regional tourism market. His research interests include regional tourism brand, consumer behaviour model of domestic tourism services and products, competition and competitiveness in regional tourism markets, and innovative marketing initiatives of strategic, operational and tactical nature. He is the author of six scientific articles, including three in peer-reviewed scientific publications. Olga Y. Frolova has a degree in Public Relations at MGIMO-University, work experience in Power Energy Sector, Transmission System Operator (TSO) company, and is an Executive in non-commercial global industry expert communities (Local Branch). She published several articles in Scopus journals. Ekaterina P. Garina is a candidate of Economic Sciences and Associate Professor of the Department of ‘Enterprise Economics’ of Minin Nizhny Novgorod State Pedagogical University. Her research interests include design and production practices of mechanical engineering product development, engineering of corporate systems, formation of knowledge, and tools and methods of change at enterprises. Her works are in the field of higher education. She successfully conducts scientific work, participates in seminars and round tables, systematically delivers reports and reports at international and All-Russian scientific and practical conferences. She is the author of more than 120 publications and has more than 60 publications in foreign publications indexed by Scopus and Web of Science. She organises annual international scientific and practical conferences held on the basis of Minin University, participates in the research of the department in the direction of ‘Advanced management technologies of mechanical engineering enterprises’ and supervises the research activities of students. Aidarbek T. Giyazov is a Doctor of Science, Professor (Economics), rector of Batken State University and excellent academic of education of the Kyrgyz Republic. His scientific interests include the theory of economic growth, sustainable development, globalisation, humanisation of economic growth, emerging markets, social entrepreneurship, and the digital economy and Industry 4.0. Giyazov participated in many international scientific and practical conferences, is the author of collective monographs and serves as a guest speaker of international scientific journals. He has published more than works in 133 Kyrgyz national and foreign peer-reviewed scientific journals and books. Zhanna V. Gornostaeva is a Candidate of Economics, Professor and Head of the Department ‘Management and Entrepreneurship’ of the Institute of Services and Entrepreneurship (branch) of DSTU in the city of Shakhty (Russia). Her research interests include social and technological entrepreneurship, marketing, human resource management and the digital economy. In her work, Gornostaeva applies advanced technology and actively involves students in research work. She has published more than 100 works in Russian and foreign peer-reviewed scientific journals and books. Dmitry I. Grachev is a student at the Lomonosov Moscow State University, Faculty of Physics and Biophysics, Department of Economics and Mathematical Research. His main field of research is economics. He is engaged in studying socio-economic, demographic, economic and geographical processes, economic problems of modernisation and industrial, financial and trade globalisation. He develops probabilistic-statistical models of the economy, virtual and real economy, mixed systems, limitedly irrational agents, estimation errors, direct constraints and market value. He has published more than 40 papers in Russia and abroad in peer-reviewed journals and books. Ivan D. Grachev is a Doctor of Science (Economics) (2010) and Chief Research Fellow, Central Economics and Mathematics Institute of the Russian Academy of Sciences (CEMI RAS), Department of Economics and Mathematical Research. Grachev graduated from Kazan University. He is the author of more than 10 inventions and was awarded the title ‘Inventor of the USSR’. He has published more than 300 papers in Russia and abroad in peer-reviewed journals and books. His main field of research is economics. He is engaged in studying socio-economic, demographic, economic and geographical processes, economic problems of modernisation and industrial, financial and trade globalisation. He develops probabilistic-statistical models of the economy, virtual and real economy, mixed systems, limitedly irrational agents, estimation errors, direct constraints and market value. Azamat Yu. Guliev is a Candidate of Economics, an Associate Professor and an Associate Professor of the Department of Management in International Business and Tourism Industry, State University of Management, Moscow, Russia. His research interests include regional development of tourism and hospitality business, the economics of intangible assets and the valuation of intellectual property and intangible assets. Azamat Yu. Guliev has published two scientific articles in journals peer-reviewed by the State Commission for Academic Degrees and Titles. He has published in co-authorship three monographs and two textbooks on tourism management. Ekaterina N. Ilyina is a candidate of Economic Sciences and Associate Professor of the Department of State and Municipal Administration of Vyatka State University (Kirov, Russia). Her research interests include innovative development of economic systems, innovative development of industrial enterprises, high-tech production, Industry 4.0 and a new quality of economic growth. E.N. Ilyina is the author of more than 30 publications. Elena V. Isaenko is Doctor of Economics, Professor, First Vice-Rector of the Belgorod University of Cooperation, Economics and Law (Belgorod, Russia) and Professor of the Department of Economics (BUCEL, Belgorod, Russia). Her scope of research interests includes economics, organisation and management at enterprises, industries and complexes; commercial activity; marketing; retail trade; service sector; education for sustainable development; cooperation and globalisation. Isaenko participates in the organisation of international and national (all-Russian) scientific-practical and scientific-methodological conferences. She is a member of the editorial board of the international scientific and theoretical journal Herald of the Belgorod University of Cooperation, Economics and Law, which is included in the list of leading peer-reviewed scientific journals and publications. She is the author of more than 220 scientific and educational papers published in Russian and foreign peer-reviewed scientific journals and editions. Due to the data of the Scientific Electronic Library (elibrary.ru) and the Russian Science Citation Index System (RSCI), her name is included in the Rating of Leading Economists of Russia (2015). Vitalii A. Isaenko is a post-graduate student of the Belgorod University of Cooperation, Economics and Law (Belgorod, Russia). His research interests include marketing, digital marketing, promotion of SaaS products and growth-hacking. V. A. Isaenko is the author of 17 papers published in Russian and foreign peer-reviewed scientific journals. He is an active participant of Russian and international scientific and practical conferences. Elena V. Karanina is a Doctor of Science (Economics), Professor, Head of the Department of Finance and Economic Security of the Vyatka State University (Russia), Expert of the Presidential Grants Fund, Russian Science Foundation, Head of the Regional Center for Financial Literacy of the Kirov Region and Chairman of the Kirov Regional Branch of the Russian Professorial Assembly. She heads the scientific school of the Vyatka State University on ‘development of methodology of risk analysis and economic security’. Her research interests include the theory of risk management and economic security, the development of a methodology for diagnosing risks and threats to the security of regional ecosystems, the development of technologies for improving financial literacy and ensuring financial security, and digital financial technologies and systems. Elena V. Karanina organises all-Russian and international scientific and practical conferences, is the author of more than 40 monographs and textbooks in the field of risk management, economic and financial security, and is a member of the editorial boards of scientific journals. She is a winner of grant competitions of the Russian Foundation for Basic Research, the Presidential Grants Fund, the head and responsible executor of scientific projects and programmes. She has published more than 350 papers in Russian and foreign peer-reviewed scientific journals. Aziza B. Karbekova is Doctor of Economics, Acting Professor of the Department of Economics, Accounting and Finance of the Faculty of Economics and Law and coordinator of the Technology and Innovation Support Center of Jalal-Abad State University named after B. Osmonov (Jalal-Abad State University named after B. Osmonov) (Jalal-abad, Kyrgyzstan). Her research interests include economics, sustainable development, economic growth, social entrepreneurship, digital economy, agriculture, digital economy, clusters and modernisation. Karbekova participated in Russian and international scientific and practical conferences. She has published more than 100 papers in Russian, Kyrgyz and foreign peer-reviewed scientific journals and books. Elvira A. Khalikova is an Associate Professor of the Department of Corporate Finance and Accounting Technologies in Ufa State Petroleum Technological University, has a PhD in Economics and is Head of the School of Scientific Development of the Institute of Oil and Gas Business of Ufa State Petroleum Technological University. Khalikova organises Russian and international scientific and practical conferences, and scientific activities, and is the author and editor of collective monographs. Her research interests include economics and management in the oil and gas industry, business planning and budgeting, controlling, cost management, corporate finance and management accounting. Elvira A. Khalikova is the author of over 200 works published in Russian and foreign publications. In particular, 13 of her works were published in journals included in the Scopus, and 8 in the Web of Science. Juliana A. Kitsai has a PhD in Law and is an Associate Professor of the Immanuel Kant Baltic Federal University (Kaliningrad, Russia). Her sphere of scientific interests is connected with the problems of legal support of competition in socially significant markets, socialisation of law, social entrepreneurship, social security issues and issues related to the search for effective forms of interaction between the state and business to solve socially significant tasks on mutually beneficial terms. Kitsai is the developer of the author's training course for graduate students of the Higher School of Law of Immanuel Kant Baltic Federal University on the legal foundations of public–private partnership, within the framework of which modern forms and mechanisms of public–private partnership in various spheres of public relations are analysed; mechanisms for financing public–private partnership projects, as well as foreign and domestic experience of implementation. Kitsai is the author of scientific papers and monographs on this topic. Elena V. Kizil is Doctor of Economics and Professor of the Department of Economics, Finance, and Accounting of the Komsomolsk-na-Amure State University. Her scientific interests include the problem of strategic planning for regional development based on the implementation of state and municipal programmes and the use of organisational tools of the programme-targeted management method. Kizil participates in Russian and international scientific conferences. She is the author of more than 20 works published in Russian and foreign peer-reviewed scientific journals, 10 teaching guides and three monographs. Ivan A. Konstantinov is a postgraduate student of the Department of Political Economy in the Faculty of Economics at RUDN University. His main research interests include improving international competitiveness, ensuring sustainable development of national economies, and economic security. Olga N. Kusakina is a Doctor of Science (Economics) and founder of the scientific school ‘institutional aspects of innovative development of socio-ecological-economic systems’. Her research interests include sustainable development of socio-ecological-economic systems, human capital, reproduction of human capital in an innovative economy, agri-food markets, digital economy and Agriculture 4.0. Under the guidance of Olga Nikolaevna Kusakina, 18 candidates of economic sciences and 2 doctors of economic sciences were defended. She has published more than 230 scientific works in Russian and foreign peer-reviewed scientific journals and books. Kusakina organises Russian and international scientific and practical conferences, and is the editor and author of collective monographs. Svetlana N. Kuznetsova is a candidate of Economic Sciences and Associate Professor of the Department of Enterprise Economics, of Minin Nizhny Novgorod State Pedagogical University, has been working in the field of higher education since 2006. In 2013 she defended her PhD thesis on the topic ‘Development of the organizational and economic mechanism formation of industrial parks (at engineering enterprises)’. The academic title of Associate Professor in the Department of Enterprise Economics was awarded in 2016. She is the author of more than 261 publications, 10 of which are educational and methodological, and has 47 scientific articles indexed by the international database Scopus. She is the organiser of the annual international scientific and practical conferences ‘Industrial Development of Russia: Problems, Prospects’, ‘Economic Development of Russia: Trends, Prospects’, held on the basis of Minin University. She participates in the research work of the department in the direction of ‘Perspective technologies for managing engineering enterprises’, supervises the research activities of students, successfully conducts scientific work and participates in seminars and round tables on topical issues of socio-economic development of the economy of the country and the region. She systematically delivers reports and reports at international, interregional and interuniversity scientific-theoretical, scientific-practical and methodological conferences and seminars. Sergey N. Larin is a Candidate of Science (Engineering) (1995), Senior Fellow (1997) and Senior Research Scientist at the Central Economics and Mathematics Institute of the Russian Academy of Sciences (CEMI RAS), Department of Modeling of Production Facilities and Complexes, Laboratory of Simulation Modeling and the Interaction of Economic Objects. His main field of research is simulation modeling of economic objects (industries and enterprises), investment, and strategic analysis of their activities; development of methodology and information and mathematical tools for analysing the development of economic objects, assessing and forecasting the state of the economic, technological and military components of national security; study of organizsational and economic mechanisms and tools of scientific and technological development aimed at increasing the innovative activity of the economy, its science-intensive and high-tech industries, and markets as part of the globalisation of the world economy. He has published more than 300 papers in Russia and abroad in peer-reviewed journals and books. Natalia V. Lazareva is Doctor of Science (Economics) and Head of the Service Department, Don State Technical University. Her scientific interests include the study of the problems of functioning of the regional service sector in the digital economy, the regulation of the labour market and the formation of the labour potential of the region, the features of the economic security of a particular territory and industrial economic entities. She has published more than 320 works in Russian and foreign peer-reviewed scientific journals and books. She is the author of eight intellectual property patents. Daria V. Lebedeva is an Assistant at the Institute of World Economy and Business of the RUDN University. Her re