INTERNET MARKETING TERM DEFINITION ON THE CURRENT TECHNOLOGY DEVELOPMENT STATE AND INTERNATIONAL MARKET

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According to the rapid technology development condition as well as information analysis methods and processing, process of communication with the Internet users the necessity of searching, learning, analyzing and creating the single interpretation and clear understanding of the using instruments is vital for the marketing development stage. The opportunity and easy access to the huge amount of the information provide an ability to discover news and updates at the moment of its implementation. On the other hand, this opportunity make the analytical and defining the certainty of the information processes harder on the current informational market. There have been proposed the definition of the “Internet marketing” term that had been formed as a result of the launched analysis and comparative systematization of the existing data regarding discovering the area components, opinions and suggestions from the different market segments specialists with the practical experience. The main problems of the current stage have been defined as well as the scope and possible ways of solving the current international market situation. The existing instruments and resources have been analyzed and the scheme with the detailed list of the online marketing components has been formed. The list of the actual and ongoing marketing instruments consists of: search engine optimization, web analytics, guerilla marketing, marketing strategy, marketing researches, paid ads, PPC, email-marketing, public relations, website marketing, video marketing campaigns, referral and affiliate marketing, content marketing, social media marketing, viral marketing. The demand on the current marketing point in Ukraine have been analyzed based on the analytics of the different users requests (using different languages (English, Ukrainian, Russian) and ways of the term spelling as the search requests using the instrument Google Trends). The results of the current problem stage, its relevance and ambiguity of the suggested solution at the market, discovered problems at the different marketing segments provide the points for further research discover.