Abstract

With the rapid development of e-commerce, the application of Internet technology has promoted the circulation of commodities and domestic consumption. However, with the development of Internet finance, there are also many unforeseen risks that traditional finance can not foresee. Therefore, at the same time of development, it is necessary to do a good job of regulation and prevention to ensure the healthy development of Internet finance. We must carefully sort out the impact of Internet finance on Chinese enterprises and the impact of traditional models, learn from the advanced concepts and models of Internet finance, constantly innovate and develop, improve business competitiveness, and consolidate our competitive position. This paper introduces the related concepts of Internet finance, analyzes the innovation bottleneck of Internet finance, and finally studies the countermeasures to solve the innovation bottleneck of Internet finance.

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