Abstract
In recent years, the development of Internet finance has gained momentum, from barbaric development to gradual regulation, not only Internet companies are penetrating the financial business, but traditional finance is also pursuing the road of Internet transformation, and the trend of further deep integration of traditional finance and the Internet has become irreversible. Internet finance has reconstructed the business model of finance, and as a new thing, the development of Internet finance urgently needs the support of business models. And the exploration of business models can also find a feasible path for the Internalization of traditional finance and make an outlook on the development of Internet finance.
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