International practices and Kazakhstan media education context

Abstract

The given paper considers international experience and the national model of media education, as well as the concepts of media literacy. In the course of the research work, it was determined that the permanent changes taking place in the media sphere combine the methodology and trends of several scientific areas: media pedagogy, media psychology, psychology of mass communications, sociology of journalism, etc. Some media-oriented educational technologies are based on UNESCO’s international media literacy standards, which expand the range of methods and forms of pedagogy in training journalists and media education, which serve as the basis for the integrated formation of basic media competencies. The article is given a theoretical analyzing of the media space development in Kazakhstan. It is concluded that systematic misinformation of the audience leads to discrediting of media workers, allows manipulating public consciousness, opinion, and also influencing geopolitical processes. The article is substantiated the importance of media education as a key area in the context of the increasing role of mass communication, the improvement of information technologies. The importance of media literacy, emphasized by UNESCO, is seen as an important aspect in the formation of worldview, critical analysis and thinking. Based on the above, the urgent need for the intensive development of media education and the study of foreign media pedagogical experience seems obvious.