Education for a New Millennium

Abstract

NATIONAL MEDIA EDUCATION CONFERENCE SAN FRANCISCO, CALIFORNIA JUNE 25-28, 2005 The media literacy and education movement is growing rapidly in this country and abroad and the most recent edition of the biannual National Media Education Conference offered wide array of practical and theoretical information under the theme of Giving Voice to Diverse Nation. Sponsored by the Alliance for Media Literate America, the event drew educators, media activists, health workers, students of media literacy and youth media makers for three days of workshops, presentations, lectures and screenings. Four pre-conference sessions were offered, including Media Literacy 101, facilitated by Elizabeth Thoman and Jeff Share, both of the Center for Media Literacy based in Los Angeles, which set the stage for the conference. To introduce attendees to the field, Thoman, explained that media literacy is a twenty-first-century approach to providing a framework to access, analyze, evaluate and create messages in variety of forms--from print to video to the internet. A more expansive way of looking at the general concept of literacy--addressing images, sound and pop culture as well as text-this burgeoning field expands reading and writing instruction in educational settings and in general deepens our ability to understand how media affects individual citizens and society. Intrinsic to this process is building the skills of inquiry as well as an understanding of the role of media in our culture. While stressing enhanced critical thinking abilities and encouraging production of media as an essential complement, Thoman clarified that media education is more about education than media. Offering essentially primer to the field, Thoman explained that the equation Text + Context = Message (expanding upon, and in some ways contradicting, media theorist Marshall McLuhan's contention that content matters less than medium) lies at the heart of the media education movement. She took attendees through the Five Core Concepts and Five Key Questions that provide structure and vocabulary for analyzing media that is similar to literary analysis. These concepts and questions are directly correlated and speak to the issues of authorship, format, audience, content and purpose. Thoman addressed the specifics, providing information about how media education can be used in the classroom to lead students into more in-depth inquiry. For example, in terms of audience, there are three ways in which audiences interact with media: reactive, active and interactive. By providing students and citizens the tools to become interactive and therefore engaged consumers of media, (media literacy) educators empower the citizenry. To demonstrate this, Thoman explained the concept of the empowerment spiral that is created through media literacy applications, which consists of awareness, analysis, reflection and action. While Media Literacy 101 provided solid foundation for delving into the field of media education, the breakout sessions that took place during the conference went into more detail on specific issues and practical matters. With focus on providing media education in the K-12 classroom, many of the presentations explained how media education can be included in curriculum (and across disciplines), demonstrated successful programs being implemented around the country and addressed how media literacy instruction can meet numerous educational standards. Such presentations included Using Media to Boost Skills and Scores and Have Your Students Grade the News, facilitated by former journalists Paul Kandell and John McManus, creators of www.gradethenews.org, who took attendees through their specialized curriculum. Other presentations were centered on media production, vital component of formal media education and community-based efforts. These included Promising Practices in Community-Based Media Programs and It Takes Village with Camera: Community Building Through Media Education, in which youth-made media about the conditions of the Baltimore City Public School System and the community protests that resulted from this advocacy were highlighted. …