Abstract

The article considers e-commerce as a new segment of world trade, its current state and place in the global economy. It has been revealed that facilitating the acceleration of information exchange and the growth of world trade, e-commerce is one of the main global trends in economic development. Economic effect from the use of e-commerce technologies has a positive growth, and this sphere of activity has already become an integral part of society. The article identifies the competitive advantages of e-commerce as well as the opportunities and challenges of development in the Republic of Belarus. The main ways of e-commerce development in the Republic of Belarus have been identified, based on the analysis of international e-commerce practices. In particular, the following measures are proposed: liberalization of doing business in the Internet environment; development of commercial courier services; creation of specialized centers; promotion of electronic payment systems and Internet banking; stimulation of development of online business applications.

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