Abstract
The concept of interior management of online business development in the context of digital transformation, globalization and turbulence of the marketing environment has been developed. It provides the right timely response to the priority actions of competitors and contributes to an increase in sales by quickly meeting the heterogeneous requests, needs, preferences of the target audience, and is the basis for successful scaling and expansion of new markets. It is also the basis for the successful scaling and expansion of new markets. The concept of interior management of online business development presents a continuum of goals (strategic, tactical, operational goals) that involve optimizing business processes, developing and transforming market value propositions and achieving planned metrics. A cascade of relevant references on information security of online business provision is formulated as a backdrop for managing the interior of online business development.
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